Over 10 years of experience using brand strategies + UX methodologies to build seamless experiences for SaaS, e-commerce, B2B, and B2C companies.
None of this would be possible
without recruiting and building the design teams I have worked with along the way.
Core beliefs
People deserve respect
Brené Brown wrote, “clear is kind and unclear is unkind,” in her book Daring to lead. As a leader, you are responsible for taking care of your people and helping them produce better results.
Goals enhance creativity
When you know what problem you are solving and why you are solving it, the impact of creative solutions grows exponentially.
Users deserve respect
Get to know your audience and your users. Know their goals, needs, and desires. Then help them solve their problems.
Process will set you free
When you build good systems and automate effectively, you can double your available time to solve problems long-term.
Trained along side my product team at a Construx bootcamp, I adopted a hybrid waterfall/agile planning and project management process that helped increase prioritization, planning, implementation, and completion of projects across the organization.
Not all problems are equal
Problems with higher returns deserve more time and attention. Learn to know when something can be solved quickly and when something needs more insight.
Brand strategy is a creative tool
Know your market, know your competition, know your position, and discover how to use design to own that position or enhance it.
Creator of I Draw on Cats
What started as a side project turned into a viral Instagram success and eventually a book. We all work hard, it’s good to have passion projects and have some fun!
